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The single greatest enemy of any concrete floor in Rochester is our extreme weather. Brittle, rigid coatings can crack and fail under this pressure. This is why modern flooring technology has moved to a superior solution: Polyurea floor coatings.
At Midwest Surface Coatings, we have built our reputation on installing floors that last. Polyurea is the backbone of our most durable systems. It provides a level of flexible polyurea concrete protection that older technologies like standard epoxy simply cannot match.
What Makes Polyurea Different?
Think of it as a flexible, industrial-grade shield for your concrete. Unlike more rigid coatings, polyurea can stretch and move with the concrete, meaning it bends where others break. This property is crucial for a floor to survive long-term in a climate like ours. It’s also known for its rapid cure time.
The Polyurea Advantage for Rochester Floors
- Unmatched Flexibility
A polyurea membrane can elongate without breaking. It absorbs the stress of a concrete slab expanding and contracting during our winter-to-summer temperature swings.
- Chemical Resistance
A chemical-resistant polyurea finish is impervious to damage from road salt, oil, and many chemicals.
- Rapid Installation
Because polyurea cures so quickly, it dramatically shortens project times. This is the key to our popular one-day polyurea garage flooring installations.
- Cold-Weather Use
This is a major advantage in our region. We can successfully install cold-weather polyurea floors in temperatures far below the minimum required for most epoxy systems.
Our Best Flooring Systems
- The Garage Floor
Our premium polyurea garage flooring system uses a 100% solid polyurea basecoat for flexibility.
- The Flake System
When you choose our most popular decorative flake floor, the polyurea basecoat is what provides the permanent bond to the concrete and the underlying strength of the entire system.
- Industrial Polyurea Coating
For factories and warehouses, a polyurea basecoat offers impact resistance to withstand heavy machinery and high traffic volumes.
Our Polyurea Application Process
01Surface Preparation
We diamond grind the entire concrete surface to create a clean, porous profile for a permanent bond.
02Concrete Repair
We repair all cracks and spalls to create a smooth, stable foundation.
03Mixing and Application
Our crew then expertly applies the material to the floor, working quickly and efficiently.
04Broadcasting the System
The vinyl flakes or quartz are immediately broadcast into the wet polyurea basecoat.
05Preparing for the Topcoat
The floor is then prepared for the final, protective clear topcoat.
Why Trust Midwest Surface Coatings?
As a local, family-owned business, we have invested heavily in the training and equipment necessary to be Rochester’s leading installers of polyaspartic systems. We don’t cut corners by using cheaper, slower-curing materials. We use the best because it delivers the best results for our customers.
A polyaspartic coating provides a protective, high-gloss finish that is unmatched in the coatings world. We are experts in both and can guide you to the right choice. See the clarity of work in our Past Work Gallery.
Polyurea Floor Coatings in Rochester - FAQs
Is polyurea better than an epoxy floor?
For durability in our climate, yes. Polyurea’s flexibility gives it a major advantage.
Why is flexibility in a coating so important?
Concrete expands and contracts with temperature changes. A flexible coating moves with the concrete, preventing stress cracks and delamination.
Can you really apply polyurea in the cold?
Yes. Polyurea can be installed in temperatures well below freezing, far colder than the 50-55°F.
How fast does a polyurea floor cure?
A pure polyurea can be tack-free in under a minute and ready for its topcoat in about an hour.
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